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If you've ever run a business, you'll know that advice comes from everywhere. Some people tell you to niche right down and only offer one thing. Others tell you your style matters more than what you photograph. Then there are the people who say you should showcase everything you can do. Honestly? It's a little overwhelming. I've had all of that advice over the past few months, and while I can see the logic behind each perspective, I've realised there's one approach that feels

You might be wondering, "What exactly is lifestyle product photography?" It's a fair question since this type of photography isn't something everyone knows about. So, let me break it down for you.